Dreamers by ILUNION Hotels: The new way of giving a voice to a purpose
At ILUNION Hotels, our purpose of building a better world is not just a motto; it’s a reality that comes to life through the people who are part of our company. That’s why we’ve created “Dreamers”, an audiovisual project that stems from our campaign “where sleeping is an awakening” to give a voice and visibility to the real stories, challenges, and aspirations of our employees.
“Dreamers” is our way of showing that behind every service there is a story of personal triumph. It’s the materialization of our deepest belief: that people are our greatest value.
Real stories, real impact: authenticity as a strategy
With “Dreamers”, we’ve transformed the concept of inclusion into a compelling narrative that has surpassed 12 million views. The key lies in a communication strategy focused on authenticity and social impact.
- Real Protagonists: We give the microphone to our employees, the true stars of ILUNION Hotels. Through their testimonials, we learn about the inspiring story of Juan Carlos Yera and his life after two strokes; Verónica González’s brave coexistence with fibromyalgia; and Alexandra Tuñón’s honest experience with bipolar disorder. They are joined by the voices of Lidia Espinosa, whose story about ADHD went viral; Iván Espinosa, who brings us closer to Tourette’s syndrome; Carmen García, who gives visibility to spina bifida as an “invisible disability”; Mohammad Mirzad, who shares his difficult story as a refugee from Afghanistan and his new life in Spain; and Nerea Goikoetxea, among many other colleagues who have generously shared their dreams and realities, becoming the heart of this project.
- Honest Narrative: We step away from conventional advertising to show diversity in everyday life, “without drama and without filters”, creating a genuine connection with the audience.
- Measurable Impact: The project has not only generated a community of followers, but has also materialized our purpose, inspiring thousands of people and demonstrating that an inclusive business model is relevant and successful.
Discover the stories that inspire us
We invite you to be moved by the stories of our “Dreamers”. Each video is a window into a more human world and proof that everyone, without exception, has dreams to fight for..
A project that defines us
The reach and reception of “Dreamers” are the greatest recognition of our commitment. This project represents the essence of ILUNION Hotels and drives us to continue working for a responsible, accessible, and, above all, human kind of tourism.
“Dreamers” is a natural extension of where sleeping is an awakening, the campaign claim that guides the ILUNION Hotels brand and that invites people to live transformative experiences: personal, professional, human. It’s a call to awaken something within each person, through the inclusion, accessibility, and diversity that is felt in its hotels.
With the third and final season already in production, the company will conclude a project that has succeeded in moving, inspiring, and connecting with society on a profound level: the real lives of the people who make its model possible. An initiative that also reflects the purpose of ILUNION Hotels:
