How are we reinventing the tourism of the future? Discover Room Lab
How are we reinventing the tourism of the future? Discover Room Lab
January 27, 2026
In a world moving at full speed, we sometimes forget that true innovation is measured not only by technology, but by the ability to improve people’s lives. At ILUNION Hotels, we understand that every stay is an opportunity for an awakening within our guests.
Introducing Room Lab, our epicenter of open #InnovACTION. More than a research project; it is the place where creativity and social purpose unite to revolutionize the hotel experience:
- Innovation with purpose: we don’t just follow solutions, we create them to build a better world.
- Living labs: we turn our hotels into real-world testing grounds.
- Measurable impact: only solutions that truly improve the experience for guests and employees are implemented across our entire company.
With Room Lab, we identify key trends and the most urgent needs of the tourism sector. The goal? To find solutions that provide us with a competitive advantage based on excellence and empathy.
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