Logotipo de ILUNION Hotels azul

Accesibilidad

Las siguientes funcionalidades permiten realizar ciertas modificaciones correctivas para ajustar la accesibilidad del sitio a tus necesidades.

Contraste
Permite controlar el contraste de color entre la tipografía y el fondo.

Activar alto contraste.

Saturación
Permite controlar la saturación de color.

Activar modo monocromático.

Tipografía
Permite controlar el tamaño de la letra, el espacio entre carácteres y el interletrado.

Activar tipografía sin serifa.

 
A man wearing glasses and a blue suit, smiling with his arms crossed, leaning against a chair in a modern, bright office space with large windows.

ILUNION Hotels Joins the World Economic Forum

 
 

ILUNION Hotels: The Only Spanish Tourism Company in the World Economic Forum’s Network of Transformative Businesses


The hotel chain takes a significant step forward in its commitment to purposeful innovation, becoming the only Spanish tourism company to join the New Champions community.

Madrid, May 28, 2025

When purpose becomes strategy, great things happen. ILUNION Hotels has been officially recognized as a member of the New Champions community within the World Economic Forum, an international network that brings together the planet’s most innovative and transformative companies. It stands out as the only Spanish tourism company to be part of this global community.

This milestone places ILUNION Hotels on the international map for impactful innovation and reaffirms what it has been demonstrating for years: that another hotel model is not only possible but also necessary.

 
A man wearing glasses and a blue suit, smiling with his arms crossed, leaning against a chair in a modern, bright office space with large windows.
Four men, all dressed in suits or smart casual jackets, are seated in armchairs on a well-lit stage during a panel discussion.

A New Drive for the I’m Curious Culture


From the very beginning, ILUNION Hotels has championed a tourism model that places people at the center. Integrating accessibility, inclusion, sustainability, and economic growth into a single formula is no easy task—but for ILUNION Hotels, it is not only possible but a tangible reality. This vision is now embodied in its innovation culture, I’m Curious, which encourages questioning, exploring, and transforming across all areas of the company.

Under this philosophy, InnovACTION XPACE, was born—a dynamic ecosystem of ideas and projects that ILUNION Hotels has launched to shape its vision for the future. It’s a space where startups, collaborators, experts, and operational teams come together to share ideas, pool knowledge, and activate solutions that enhance the hotel experience and its societal impact.

“At ILUNION Hotels, innovation isn’t just something we talk about—it’s something we live in our daily work. Thanks to this ecosystem, ideas don’t just float around; they are heard, tested, and turned into tangible improvements and real projects. For those of us in operational teams, it’s incredibly motivating to know that we can contribute and be part of the change”.

Mario Sanz says, Brand Manager & Head of Marketing, and an innovation leader within the ecosystem.

A Hotel Model That Inspires


Joining the New Champions group is far more than a recognition; it’s a declaration to the world that the ILUNION Hotels business model—profitable, inclusive, and sustainable—sets a standard in the sector and serves as a model for others to follow.

Carlos Bello, Director of Innovation at ILUNION Hotels, encapsulates it perfectly:

“For us, innovation is not just a tool for continuous improvement; it’s a way of understanding the business and its impact on society. With InnovACTION XPACE, we are taking a step further in consolidating a collaborative model, and becoming part of the World Economic Forum as New Champions drives us to continue advancing with purpose and transformative ambition”.

The InnovACTION XPACE ecosystem has already produced groundbreaking projects such as Room Lab, Umániko, and DEIB Coach, while fostering partnerships with organizations like Roca, Renfe, Iberostar, Cotec, Sepiia, and Les Roches. These collaborations revolve around a single, powerful question: How can we transform the sector through collaboration?

Today, ILUNION Hotels Adds This International Recognition to Other Milestones That Cement Its Leadership:


  • it is the only hotel company in the world with a global accessibility certification across all its hotels.
  • More than 60 % of its workforce belongs to the so-called “social workforce”: people with disabilities or in vulnerable situations.
  • 12 of its 31 hotels are Special Employment Centers.
  • It is part of the B Corp community, which brings together companies committed to sustainability, inclusion, and positive impact.

A Global Conversation, A Shared Vision


The World Economic Forum, organizer of the renowned Davos Summit, is much more than a platform for debate. It is a place where the future is envisioned—where businesses, governments, and civil society come together to imagine a new global economy: one that is fairer, more collaborative, and sustainable.

From today, ILUNION Hotels will be there—listening, sharing, and leading. As the sole representative of Spanish tourism, but above all, as a company firmly convinced that transforming the world can also begin at a hotel reception desk.