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Image of a snowy landscape where a pink road winds its way up to a building on a hill; along the road, principles about innovation are written in Spanish, such as “INNOVAR EN TODAS LAS ÁREAS” ("INNOVATE IN ALL AREAS") and “FOMENTAR CULTURA INNOVACIÓN” ("FOSTER AN INNOVATION CULTURE"), alongside the logos of ILUNION Hotels and Grupo Social ONCE.

ILUNION Hotels Publishes Its New Innovation Policy

 
 

June 1, 2023

The Executive Committee of ILUNION Hotels has approved its new Innovation Policy, which is already being implemented across all areas of the company. Innovation is one of its strategic pillars to inspire change through business and social transformation, encouraging creative thinking in a diverse and inclusive environment.

The role of Innovation is to support the purpose of ILUNION Hotels through successful and meaningful transformation of the company with new solutions—incremental, disruptive, and sustainable—while adding value to stakeholders.

The new policy promotes a call to action for innovation (#InnovACTION), based on the concept of co-creation. Therefore, the entire team and stakeholders are involved in the Innovation process.

In this sense, ILUNION Hotels understands innovation as a decentralized and open process. Decentralized because it is carried out proactively in each area, empowering them, but in a coherent manner, thanks to the support and coordination of the Innovation Department.

Open, because the company is clearly committed to involving all its stakeholders in the Innovation process.

Carlos Bello, Director of Innovation at the hotel chain, states: “We are the first company in the hotel sector to publish its innovation policy, promoting the call to action to innovate (#InnovACTION), based on the concept of co-creation, where the entire ILUNION Hotels team and its stakeholders are part of the Innovation process.”

To summarize, the company adopts and promotes principles related to its Innovation Strategy, such as developing an innovative experience for customers and staff, fostering partnerships with external organizations, and promoting a competitive intelligence system to track initiatives outside the company, including those from other similar sectors.