More emotion, more impact, and the same spirit: Dreamers is back

Dreamers returns with a new way of telling stories that make an impact

March 26, 2025

What you’re about to see might just change the way you see the world.

Every story matters. Every voice counts. Dreamers is back with a second season, where we renew the way we tell, see, and feel stories.

When we first launched this project as part of the Where Sleeping Is An Awakening, campaign, our goal was for the message to go beyond words. We wanted diversity, inclusion, and authenticity to be more than values on paper—to become real stories that connect with people. That’s how Dreamers was born: a space where our people take center stage, and their stories are the driving force.

Now, in this second season, we’re taking it one step further. The essence remains, but the concept evolves. The way we tell stories changes, the way we present them shifts, but the heart of the project stays the same: to inspire through truth.

Visual storytelling transforms to bring each story closer, more modern, immersive, and better able to reflect the lived experiences of our protagonists. The narrative also evolves—aiming to captivate from the very first second so that you don’t just hear their stories, you truly feel them. Every detail is crafted so that Dreamers becomes more than a video series, so it becomes an experience that helps you see the world through different eyes.

A person seated on a vintage-style red sofa. They are wearing a denim outfit, including a denim jacket and jeans, paired with brown ankle boots. The individual also wears a watch on their left wrist and several rings on their fingers. In the background, there is a weathered wall with sections of exposed bricks, enhancing the vintage aesthetic.

A person holding a pink object with a diamond pattern and a small lock design in the center. The individual is wearing a beige sweater and several bracelets on their left wrist, including a watch. In the background, indoor plants and furniture create a warm and decorative atmosphere. The object in the person's hands stands out for its distinctive design, particularly its texture and color. The accessories add interesting details to the composition of the image.

Stories that deserve to be told

The main characters of this season remind us that teach us that every journey is unique and deserves to be shared. Here, we don’t speak about overcoming challenges as heroism; we highlight the everyday realities. The experience of living with an invisible disability that goes unnoticed, the right to simply exist without the pressure of being a constant example, and the importance of listening to one’s body when life becomes relentless. These are authentic stories,, told without embellishment or dramatization,just genuine accounts of real lives.

No one should have to be a hero just for living their life

From the beginning, our branded content strategy has been clear: to entertain, engage, and leave a lasting impression. But what makes Dreamers special isn’t just how we tell these stories but who we give a voice to.

Dreamers amplifies the voices of our people, providing a space where their stories take center stage. At ILUNION Hotels, we believe they are the heart of everything we do. Without them, our way of understanding life and work wouldn’t make sense. Here, we don’t talk about hotels; we talk about the people who make them unique.

Dreamers returns with a refreshed narrative, new voices, and the same drive to inspire through reality.

We invite you to discover the new season of Dreamers.

Because when we sleep, we rest; but when we wake, we learn.