ILUNION Hotels Receives the Special Human Experience Award for Putting People at the Center
People are at the heart of everything we do.
October 16, 2026.
Receiving the Special Human Experience Award at the Customer Relationship Excellence Awards 2026 is a very special recognition for ILUNION Hotels. This award honors organizations that build relationships based on trust, listening, and caring for people. It is a distinction that aligns perfectly with our understanding of hospitality and with a model in which customer experience, inclusion, and social purpose move forward together.
The recognition comes thanks to CX 360, a strategy that integrates customer experience and employee experience into a shared vision. Its objective is simple: to ensure that every interaction with ILUNION Hotels reflects the values that define us and contributes to generating a positive impact
CX 360: An Experience That Connects People and Purpose
The Customer Relationship Excellence Awards, organized by AEERC, Izo, and iFAES, recognize the best initiatives in customer experience each year. In this edition, ILUNION Hotels received the Special Human Experience Award, a category that highlights initiatives that place people at the center of their strategy.
Through CX 360, we work to deliver a consistent experience across every touchpoint with our customers, teams, and partners. This vision forms part of our commitment to a more inclusive, approachable, and human-centered hospitality model.
A Recognition of the Entire Team’s Work
On behalf of ILUNION Hotels, the award was received by Beatriz Miguel, General Manager; Maurien Bacca, Head of CX & Transformation; Elena Álvarez, VoC & CX Specialist; and Lourdes Díez-Mora, representing the Employee Experience team.
This award recognizes the efforts of many people who, across different teams and hotels, contribute every day to creating experiences that go beyond service. Our purpose comes to life through the people who make it possible and through the way we connect with those who choose us.
This recognition encourages us to keep moving forward with the conviction that a better experience can also generate a greater social impact.
