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Elena Martín, Director of Sustainability, speaks about the importance of diversity and inclusion at the Cívitas Metropolitano on a sunny day, with the stadium in the background.

ILUNION Hotels and Coca-Cola encourage young people to consider the importance of accessible and inclusive tourism

 
 

Over 600 young people gathered at the Cívitas Metropolitano Stadium to attend a masterclass on diversity and inclusion.


13 March 2024

The event also included the screening of the new marketing campaign spot “Where Sleeping is an Awakening.”

Elena Martín Cuesta, Director of Sustainability and Excellence at ILUNION Hotels, took part in the GIRA Jóvenes programme held yesterday at Madrid’s Cívitas Metropolitano Stadium. These sessions, now in their twelfth edition, aim to improve the skills and employability of more than 600 young people aged 16 to 30 who are studying intermediate or advanced vocational training.

The GIRA Jóvenes training and employability programme is structured into several phases in which students receive guidance for their personal and professional development, helping them access the labour market. During the “Inspire” phase — which focuses on encouraging growth in key future areas — Martín had the opportunity to deliver a masterclass on diversity and inclusion.

She also explained what makes ILUNION Hotels a truly unique hotel company. “Diversity and inclusion in education are essential to ensuring everyone has access to quality education and to promoting equal opportunities,” she said.

Her presentation concluded with the screening of the new campaign spot “Where Sleeping is an Awakening”, starring ILUNION Hotels’ own employees. The video prompted the young audience to think critically about the future of tourism and become active participants in the shift towards a more conscious, inclusive and accessible industry.

This initiative is part of the alliance signed between ILUNION Hotels and Coca-Cola in 2022. The agreement seeks not only to promote projects and initiatives that foster sustainability in its three dimensions — environmental, social, and good governance — but also to inspire young people to take action in promoting the inclusion of people with disabilities and other vulnerable groups.

About ILUNION Hotels


ILUNION Hotels currently operates 30 hotels across Spain’s main urban and holiday destinations.

Its model is pioneering and serves as a benchmark for universal accessibility, diversity, and the social and labour inclusion of people with disabilities in the tourism sector. It is founded on a strong belief in real equality of opportunity. ILUNION Hotels is the first hotel company to hold a Global Accessibility Certification (UNE-170001-2) across all its properties, as well as the EFQM 600+ seal. It offers guests unique experiences with the added value of a distinctive team — 1,700 professionals, over 700 of whom have a disability or face significant barriers to employment. In the case of our 14 Special Employment Centres, this figure exceeds 70%.

 
Elena Martín, Director of Sustainability, speaks about the importance of diversity and inclusion at the Cívitas Metropolitano on a sunny day, with the stadium in the background.