ILUNION Hotels, awarded by Soñadores at the Traveling for Happiness Awards 2026
The audiovisual miniseries Soñadores has been recognized for its social impact and its authentic way of telling real stories
June 25, 2026
ILUNION Hotels has been recognized at the Traveling for Happiness Awards 2026 for its program Soñadores, winner in the Social Impact category. The awards, promoted by AEHM and Connecting Heads, distinguish the best initiatives in the tourism sector linked to sustainability, social responsibility, and positive impact.
Soñadores has stood out for portraying inclusion through authenticity, giving a voice to individuals with real stories of visible and invisible disabilities, mental health, migration, and illness.
The initiative, promoted by the business group ILUNION, which is part of Grupo Social ONCE, has been valued for its capacity to generate a purpose-driven narrative while avoiding paternalistic or heroic approaches. The jury explicitly recognized this creative risk: turning communication into a tool for awareness and social connection.
Soñadores, a miniseries with a purpose
Soñadores was born as an audiovisual miniseries designed to showcase daily life within the company, with people as the main protagonists of the message. Over time, the project has consolidated itself as a strategic brand asset and a benchmark for marketing with a purpose, to the point of being studied at Harvard and IE Business School.
In addition to its reputational impact, the initiative has reached +40 million views and 400k interactions on social media, reinforcing the positioning of ILUNION Hotels as a company committed to inclusion, accessibility, and sustainability. Thus, the chain underlines its commitment to communication that not only informs but also transforms.
A recognition of the commitment of ILUNION Hotels
This award highlights the company’s approach to brand building, where purpose does not stop at rhetoric but is translated into content capable of conveying emotions that inspire others. At the Traveling for Happiness Awards, Soñadores represents a different perspective on the social impact of tourism and a commitment by the company to create spaces where everyone is included.
