ILUNION Hotels, the voice of innovation in Spain in “Tourism has its own name”

The company drives tourism innovation with social impact in Spain

May 29, 2026

ILUNION Hotels participates in the «Tourism has its own name» campaign, promoted by the CEOE and funded by the Ministry of Industry and Tourism. This initiative highlights the role of tourism as an economic driver in Spain and as a lever for social and technological transformation.

Through a series of videos starring professionals from different sectors —hospitality, gastronomy, aviation, agriculture, or sports— the campaign reflects how tourism generates an impact that goes beyond the traveler’s experience. In this context, ILUNION Hotels gives visibility to its commitment to tourism innovation with purpose.

Innovation that generates real impact

ILUNION Hotels participated in the campaign as a benchmark in innovation applied to tourism, with an approach centered on digital transformation, accessibility, and social impact. This commitment defines its way of understanding the sector and its role within it.

This vision was conveyed in one of the videos presented during the event by Juan Rodríguez Tornos, Innovation Technician at the company. With experience in both public administration and the travel sector, he provided a transversal perspective from which he explained how tourism not only generates direct economic activity, but also acts as a catalyst for solutions with a real impact on people and organizations.

Plano medio de una persona adulta vestida con traje azul oscuro, camisa clara y corbata verde con pequeños motivos. El rostro aparece completamente desenfocado. En la solapa de la chaqueta hay un pequeño pin y un micrófono de clip, lo que sugiere una intervención o entrevista. El fondo es un espacio interior moderno con grandes superficies acristaladas y luz artificial, que deja ver estructuras y puntos de luz desenfocados. En la parte superior derecha aparece un círculo azul con el texto “el turismo tiene nombre propio”, donde las palabras “el turismo tiene” están en blanco y “nombre propio” en color rosa.

This is how tourism is built: many voices, one single spirit

The videos were presented on May 5th at an institutional event presided over by the Minister of Industry and Tourism himself, Jordi Hereu. During the meeting, Inmaculada de Benito, Director of Tourism, Culture, and Sport at CEOE, conversed with Juan Rodríguez Tornos and Anabel Núñez, chef instructor of cuisine and pastry in the Gastronomy Degree at UFV and Le Cordon Bleu Madrid, in a dialogue focused on the transformative value of tourism and the diversity of profiles driving the sector.

Innovation with purpose: diversity that drives better solutions

The recording of the ILUNION Hotels video took place at the ILUNION Atrium hotel, one of the company’s benchmarks in accessible hotel innovation and home to Room Lab, an experimental laboratory where technological solutions are tested in a real environment to improve processes, services, and client experience.

Additionally, the Atrium is a special employment center where more than 70% of the workforce consists of people with disabilities. This model turns universal accessibility and inclusion into key elements for designing innovative solutions, demonstrating how diversity drives more effective and useful proposals for everyone.

With its participation in «Tourism has its own name», ILUNION Hotels reinforces its positioning as a benchmark company in responsible tourism innovation. Its approach demonstrates that integrating social purpose, accessibility, and technology not only generates a positive impact, but also helps build a more competitive, human, and sustainable tourism model.