“Where Sleeping is an Awakening” shines at the Best!N Travel Awards: Gold for ILUNION Hotels
“Where Sleeping is an Awakening” shines at the Best!N Travel Awards: Gold for ILUNION Hotels
November 20, 2024
At ILUNION Hotels, we have always believed that the greatest dreams are built by overcoming the impossible. There are campaigns that not only tell stories, but also leave an indelible mark. Today we are thrilled to share a milestone that recognizes innovation, the talent of our team, and an impeccable strategy: we have been awarded the Gold Award at the prestigious Best!N Travel Awards, in the Best Integrated Strategy category, thanks to our brand campaign “Where Sleeping is an Awakening.”
More than an award: a recognition of our essence
This recognition, presented by IPMARK magazine, highlights our ability to connect with the public, move them emotionally, and communicate the added value of ILUNION Hotels—without showing our hotels even once. Our standout 360º marketing strategy shone through, flawlessly integrating paid, earned, owned, and shared media to deliver an aspirational message that resonates deeply with the core values of our brand.
Among the nominees were iconic brands like Iberia, Vueling, Iberostar, and Hesperia, along with top agencies such as McCann, Havas, and Ogilvy. Earning the top recognition in such a competitive arena demonstrates our ability to go beyond the conventional and make a lasting impact.
“Where Sleeping is Awakening”: A Transformative Experience
This campaign is more than a communication exercise—it’s an invitation to live something unique. In our hotels, guests find more than a place to sleep; they awaken to a broader mindset, becoming aware of a world where all realities matter. Each stay brings them closer to a diverse and transformative universe: our employees—people with varying disabilities and abilities—are the soul of the experience, showing every day that inclusion is not just a value, but a true driver of change.
Under the slogan “To open your eyes, you just have to close them,” the “Where Sleeping is an Awakening” spot, starring company employees, invites viewers to reflect. By closing their eyes in one of our rooms, they don’t just rest; they awaken to a more human world, one where everyone has a place and where personal growth is inevitable.
This message struck a deep chord because it connects emotionally and conveys the essence of ILUNION Hotels—without showing a single image of our hotels. It’s a tribute to the people who are the true driving force behind our brand.
Behind this success, a passionate team
This achievement wouldn’t have been possible without the leadership of Teresa Zamora, our Director of Marketing and Communication, and Mario Sanz, Head of Marketing and Brand. Their vision and dedication have elevated our brand, powerfully and clearly sharing the essence of ILUNION Hotels with every stakeholder.
This gold award is more than a trophy—it’s a milestone that strengthens our belief that we are making a difference in the industry. To all our collaborators, partners, and allies, we want to share this achievement with you—because it’s yours too. Thank you for believing in our vision, supporting us every step of the way, and being an essential part of this journey toward more inclusive and transformative tourism.
At ILUNION Hotels, every day is a new awakening. “Where Sleeping is Awakening” is not just a campaign—it’s a reminder that we all have the power to build a more human world, one where everyone is included.
Thank you for being part of this awakening.
Shall we keep dreaming together?