Where sleeping is an awakening by ILUNION Hotels: The new way to communicate a purpose.
At ILUNION Hotels, we believe that the true value of a company lies in its ability to transform society. That’s why we’ve created “where sleeping is an awakening”, a campaign that goes beyond just showing our hotels to reveal the soul of our company: a project unique in the world, driven by people and for people.
This initiative is our way of inviting you to close your eyes to discover a different world, a world that champions inclusion, diversity, and accessible tourism for all.
Emotion and strategy: the keys to a message with soul
With “where sleeping is an awakening,” we are breaking with the standards of hotel communication. You won’t see rooms or swimming pools, but instead the stories and faces of our own employees, who are the heart of ILUNION Hotels.
- 360º Strategy: The campaign has won gold at the Best!N Travel Awards in the “Best Integrated Strategy” category. A success based on the combination of paid, earned, and owned media to take our message to every corner.
- Emotional connection: We appeal directly to emotions to promote the diversity and inclusion of different cultures, ages, and unique identities, creating a real bond with the viewer.
- A clear purpose: We want you to know that when you sleep in our hotels, many things that were dormant awaken within you and society. A more just and supportive world awakens.
Discover the campaign and join the change
We invite you to watch the content that has moved thousands of people and to be a part of this great change. Because to open your eyes, you just have to close them.
Recognitions that drive us
The success of “where sleeping is an awakening” is reflected in our connection with the public and in the accolades that validate our commitment.
This achievement wouldn’t have been possible without the leadership of Teresa Zamora, our Director of Marketing and Communications, and Mario Sanz, our Head of Marketing and Brand. Their vision and dedication have allowed our brand to reach a new level, by powerfully and clearly transmitting the essence of ILUNION Hotels to every stakeholder.
This gold is more than an award; it’s a milestone that reinforces our conviction that we are making a difference in the industry. To all of our collaborators, suppliers, and partners, we want to share this achievement because it is also yours. Thank you for believing in our vision, supporting us every step of the way, and being an essential part of this journey toward more inclusive and transformative tourism.
At ILUNION Hotels, every day is a new awakening. “Where sleeping is an awakening” is not just a campaign, it’s a reminder that we can all build a more human world, one where everyone is included.
Thank you for being a part of this awakening.
