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ILUNION San Mamés Hotel seen from a low angle, showcasing its structure with sections in rust-red and dark gray, and the hotel chain's logo at the top against a clear blue sky.

Bilbao and ILUNION Hotels: United for Inclusion

 
 

Bilbao and ILUNION Hotels: United for Inclusion


May 7, 2025

In the heart of Bilbao—a city that has chosen to welcome all people without exception—ILUNION Hotels has found the perfect reflection of its inclusive tourism model. This connection is no coincidence: both share a vision where accessibility, sustainability, and social transformation are not add-ons but foundational pillars.

A Hotel That Transforms Realities


ILUNION San Mamés, managed as a Special Employment Center (CEE), embodies this philosophy. With a team comprising 80% people with disabilities and 15% in vulnerable situations, this space offers more than just rest—it provides dignity, opportunities, and social value. In its Umániko restaurant, inclusion is also served on every plate, with 100% of the staff belonging to these communities.

Bilbao has been recognized as the best city in the world for walking and as a pioneer in sustainable tourism. But more importantly, it is a place that understands tourism as an experience that should be accessible to everyone. From tactile tours at the Guggenheim Museum to accessible routes along the estuary on electric boats with sign language interpreters, the city offers countless ways to explore, ensuring no one is left behind.

Even at destinations like San Juan de Gaztelugatxe—where the 241 steps can be a challenge—there is an inclusive alternative: adapted maritime routes that allow visitors to enjoy the same stunning views from a different perspective.

 
View of the Guggenheim Museum in Bilbao, showcasing its unique architectural structure with titanium panels reflecting the light, situated beside a body of water and surrounded by people walking nearby.
A person holding a pink object with a diamond pattern and a small lock design in the center. The individual is wearing a beige sweater and several bracelets on their left wrist, including a watch. In the background, indoor plants and furniture create a warm and decorative atmosphere. The object in the person's hands stands out for its distinctive design, particularly its texture and color. The accessories add interesting details to the composition of the image.

Stories That Inspire, People Who Lead the Way


Nerea Goikoetxea, a Bilbao native and Financial Manager at ILUNION Bilbao and Romareda, is featured in the first episode of the new season of Soñadores (Dreamers), the audiovisual project by ILUNION Hotels that amplifies the voices of its professionals. Her story, defined by authenticity and daily perseverance, personifies a city and a company committed to building a future based on real equality of opportunity.

“Bilbao and ILUNION Hotels share the same outlook on the world: with empathy, commitment, and the certainty that inclusion is the path to a fairer society”, Nerea remarks.

Tourism with Purpose


At ILUNION Hotels, we believe in tourism that not only welcomes but also transforms. We are committed to a model that listens, cares, and places people at the center. Bilbao, undoubtedly, is one of those places that makes traveling mean so much more than simply moving from one place to another.