ILUNION Hotels unveils key insights for the tourism sector in its Trend Report
First Tourism Sector Trends Report 2024–2025
13 May 2024
Six key factors that will redefine purpose-driven companies that want to join in building a better world with everyone included.
Artificial intelligence will transform the customer experience and hotel operations, although the industry must balance it with the authenticity of the experience.
ILUNION Hotels, a leader in accessibility and social commitment, has presented its “Tourism Sector Trends Report 2024-2025” as part of its competitive intelligence system, with the aim of inspiring change in the industry.
This report identifies the transformations currently shaping the sector and anticipates the shape of the hotels of the future, which are destined to be increasingly sustainable, more efficient, more competitive, and offer new customer experiences. More than merely highlighting trends, this report opens the door to new opportunities for innovation, competitive differentiation, and growth in the hotel sector.
This report draws several conclusions. Among them, it highlights that sustainability has become a fundamental pillar of the tourism and hotel sector, driven by new regulations, consumer demands, and the need to manage resources differently.
This reality is transforming the hotel industry, from the design of facilities and services to relationships with staff and guests. It is also giving rise to alternative tourism models and new approaches to sustainable and wellness tourism.
According to the report, innovation has become a vital constant in the sector, enhancing both competitiveness and profitability. In hospitality, innovation also plays a key role in anticipating and responding to guests’ evolving needs.
The report also highlights that the technological revolution—particularly artificial intelligence—promises to transform both the guest experience and hotel operations. However, the industry still needs to balance this with authentic experiences and users’ growing need to disconnect.
Another conclusion of this report is that the sharing economy is booming and driving adaptation dynamics in the hotel sector, adding attributes and experiences similar to those of shared homes to compete effectively and increase local synergies.
Talent management is also becoming increasingly crucial in a context of labour mobility and hybrid work models. As the report notes, fostering diversity, equity and inclusion—as well as social engagement—are key elements in attracting and retaining talent.
