ILUNION Hotels reinforces its purpose-driven innovation model at the Les Roches SPARK Startup Summit
A space for creativity and collaboration served to share the company’s successful model
April 24, 2026
Innovation only makes sense when it is at the service of people. With this approach, Beatriz Miguel, Managing Director of ILUNION Hotels, participated in the Les Roches SPARK Startup Summit: a leading forum that connects startups, students, and professionals from the hotel sector to turn creativity into real and applicable solutions.
The meeting established itself as a space for collaboration between young talent, entrepreneurship, and industry, driving innovative proposals capable of responding to the current challenges of the sector. In this context, ILUNION Hotels shared its experience as a company that integrates innovation transversally, aligning it with its social purpose and its positive impact model.
A business model based on people
During her speech, Beatriz Miguel presented the vision of ILUNION Hotels as a unique business model, in which competitiveness, profitability, and social impact move forward together. This approach demonstrates that innovation is not just a technological matter, but a strategic decision based on the real impact that each initiative generates for people—both for those who are part of its team and those visiting its hotels.
The company is also a leader in sustainable hospitality, with a firm commitment to universal accessibility and quality employment. Currently, nearly 40% of its workforce is made up of people with disabilities, and all its hotels are designed according to accessibility criteria, guaranteeing safe, comfortable, and autonomous experiences for all guests.
Recognition for innovation that transforms the Pet Friendly experience
Within the framework of the Summit, ILUNION Hotels awarded the Go-To-Market Prize to the startup Noah Journey, an innovative solution that addresses a market that is still loosely structured: traveling with pets. The platform comprehensively manages the entire process—documentation, reservations, transportation, and arrival at the destination—to offer a simpler and more reliable experience for pet owners.
The selection of Noah Journey reflects its clear alignment with the Pet Friendly project of ILUNION Hotels, which breaks away from the traditional concept of traveling with pets and focuses on creating a more pleasant experience for the traveler. Furthermore, its technology allows for optimized operational efficiency through the automation and pre-verification of veterinary documentation, as well as the personalization of the stay before arrival to ensure it adapts to the needs of the pet and its owner.
This recognition opens the door to potential pilot projects, strategic collaborations, and market entry opportunities alongside partner companies, reinforcing the hotel group’s commitment to innovation that improves people’s lives.
Purpose-driven innovation as a driver of success
“Innovation finds its true value when we ask ourselves whose life is improved by every decision we make,” highlighted Beatriz Miguel, emphasizing that the company’s success is thanks to its ability to create real opportunities, foster diversity, and contribute actively to the development of a fairer and more balanced society.
Through these types of actions, ILUNION Hotels reaffirms its commitment to continuing to build a more human, innovative, and sustainable hospitality. It is a model in which every advancement, every alliance, and every new project has a clear purpose: to transform the hotel sector while generating a positive and lasting impact on people and society.
