Recognition for excellence: when marketing speaks for itself

When marketing speaks for itself

Sometimes, the best stories are the ones that need no introduction. Literally.

The Marketing and Communication area of ILUNION Hotels has received the Special Award for Excellence in Marketing at the Best!N Travel 2025 awards, the most prestigious tourism marketing accolades in Spain, organized by IPMARK magazine.

An acknowledgment that arrived unlooked for, and which demonstrates that a job well done is noticed, both inside and outside the company.

The Best!N Travel awards are the great meeting point for tourism marketing in Spain. In this edition, campaigns from brands such as Iberostar, Vueling, Paradores, Iberia, and NH Hotels Group were distinguished, alongside the country’s most influential agencies, all awarded in their corresponding categories.

Sharing a space with such high-level references is a source of pride for our team and confirmation that communicating based on purpose and coherence places us among the voices that are transforming the way tourism marketing is understood.

This award does not recognize a specific action, but a way of doing communication: strategic, human, and with purpose. A communication that stems from the spirit of ILUNION Hotels—building a better world with everyone included—and that seeks to inspire, move, and generate real impact on society.

Behind it, there is analysis, creativity, and many hours of work, but above all, there is a team that profoundly believes in what it is conveying. A group of people who understand that communicating is not about talking about ourselves, but about giving a voice to those who make every story possible.

Receiving this award without having sought it reminds us of something essential: when you communicate with meaning, the stories end up speaking for themselves.