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Luz solar entra desde la superficie a través de un agujero en una cueva submarina. Los rayos de luz iluminan el agua azul y los corales o rocas de la pared de la cueva.

Tourism and water: a sustainable challenge.

 
 

ILUNION Hotels presents the report Water and Sustainability in the Tourism Sector


September 3, 2025

Water is one of the great challenges for tourism in the present and in the future. Aware of this, ILUNION Hotels has published the report Water and Sustainability in the Tourism Sector, an analysis that addresses how tourist activity impacts water resources and what innovative solutions can help mitigate that effect.

The document is framed within the company’s Competitive Intelligence Observatory and responds to a clear commitment: to integrate sustainability and innovation as a strategic pairing to drive more responsible tourism.

Luz solar entra desde la superficie a través de un agujero en una cueva submarina. Los rayos de luz iluminan el agua azul y los corales o rocas de la pared de la cueva.
Vista aérea de una orilla de tierra seca y erosionada junto a un cuerpo de agua. Se ven un pequeño bote y dos personas cerca de la orilla. El agua tiene un color azul verdoso oscuro.

A joint perspective from sustainability and innovation


The report was prepared by the teams of Innovation, Sustainability, the technical area, and operations professionals, with the endorsement of the consultancy Opinno, a specialist in innovation. Its methodology combines internal analysis, comparison with the hotel sector, and scouting of startups and research projects.

“We want to identify trends, startups, and initiatives that can be applied in different areas of the company and contribute to a more efficient management of water,” highlights Carlos Bello, director of Innovation and Technology at ILUNION Hotels.

From the Sustainability area, the importance of awareness and joint action is emphasized: “Water is a vital resource for society and also for tourism. Our commitment is to manage it responsibly to preserve and promote the advancement of solutions for the benefit of the planet,” adds Elena Martín, director of Sustainability and Excellence at ILUNION Hotels.

Data that invites reflection


The report indicates that, although tourism consumes less water than other sectors, it does so in areas of high water stress, especially in summer, when the pressure on resources is greater. Among the most relevant findings are:

  • The water consumption of a tourist can be six times greater than that of a resident.
  • More than 70% of Spanish territory is at risk of desertification.
  • 69% of the water consumed by tourism comes from regions with a medium to extremely high level of water stress.

Knowledge to share


The objective of this report is to raise awareness, inspire, and activate dialogue with the tourism sector and with society. ILUNION Hotels wants to contribute knowledge, generate debate, and encourage more companies to adopt responsible measures in water management.

This work will be ongoing: the Competitive Intelligence Observatory will continue to publish periodic analyses on key trends for the future of tourism.

Vista panorámica de una bahía al atardecer, con una montaña en la orilla. Hay casas en la base de la montaña y el agua de la bahía es azul. Se ven arbustos amarillos en primer plano.

Download the full report “Water and Sustainability in the Tourism Sector” here.
 
Luz solar entra desde la superficie a través de un agujero en una cueva submarina. Los rayos de luz iluminan el agua azul y los corales o rocas de la pared de la cueva.