ILUNION Hotels Joins the B Corp Community
ILUNION Hotels Joins the B Corp Community
The hotel company has successfully passed the international assessment that recognizes businesses with a positive impact on people and the planet.
Madrid, May 12, 2025
At ILUNION Hotels, it’s not just about sleeping—it’s about awakening awareness. The company has taken a further step in its commitment to inclusive and responsible tourism by officially joining the B Corp movement, a global community of businesses using the power of business as a force for positive change.
Becoming a B Corp is no ordinary process. It requires passing a rigorous evaluation measuring the company’s impact across five key areas: governance, workers, community, environment, and customers. ILUNION Hotels not only passed this assessment but achieved a score of 140.1 points, well above the minimum required 80—a figure that speaks for itself.
For José Ángel Preciados, CEO of ILUNION Hotels, this recognition confirms the essence of the project:
“Joining the B Corp movement reaffirms who we are: a company that believes doing things differently is possible. We are more than a hotel company; we are a project with social impact that works every day for inclusive, responsible, and sustainable tourism.”.
A People-Centered Business Model
At ILUNION Hotels, more than 60% of the workforce comprises individuals with disabilities or those in vulnerable situations. In fact, 15 of its 31 hotels in Spain are Special Employment Centers, meaning over 70% of the team in those establishments has some form of disability. This genuine commitment to inclusion was one of the most highly valued aspects during the certification process.
Lucas Hunter, Interim Executive Director of B Lab Spain, summarizes it as follows:
“The inclusion of ILUNION Hotels in the B Corp movement is much more than a recognition; it is the validation of a purpose-driven business model. Its entry into the B Corp community is not only an inspiration for the entire tourism sector but also a new impetus for advancing toward a fairer, more inclusive, and regenerative economy.”.
Tourism with Purpose
The B Corp philosophy fits perfectly with the DNA of ILUNION Hotels: transformative experiences, positive impact, and a commitment to the Sustainable Development Goals. This journey is now shared with over 10,000 B Corp companies worldwide, including nearly 300 in Spain and only four in the accommodation sector. ILUNION Hotels is proud to be one of them.
“Being part of this global community allows us to continue learning and sharing with other companies that, like us, aim to transform the way business is done and create a positive impact on society,”.
Pointed out by Elena Martín Cuesta, Director of Sustainability and Excellence at the company.
This new milestone not only strengthens ILUNION Hotels’ business model but also reinforces its internal culture and the sense of belonging within a team that believes every day that a different kind of tourism is possible.
